I recently had a chance to chat with the PR Rep for Shopper’s Drug Mart, and she filled me in on all their new brand: “Baléa” (in Shopper’s Drug Mart stores now!)

As Shopper’s slowly phases-out it’s “Life” brand, more and more Baléa products will be arriving on store shelves. So far I have only tried the Exfoliating Facial Cleansing Cloths, and I must say they are FABULOUS! (listen to my full review in episode #146)

The line has seven sub-brands: Baléa Kids, Baléa Hair, Baléa Face, Baléa Hand, Baléa Body, Baléa Bath and Baléa Shave. Here are some highlights:

Baléa Hair

Baléa Deep Moisture Hair Mask $3.99 150 mL
Damaged hair, be gone! A luxurious weekly treatment that moisturizes the scalp and promotes a healthy, smooth texture, this deep conditioning mask also protects from damage cause by sun exposure.

Baléa Moisturizing Shampoo $4.99 710 mL (Vanilla and Coconut Milk)
In addition to smelling delicious, this shampoo is infused with vanilla and coconut milk to replenish your hair with essential moisturizers, leaving it silky and manageable.

Baléa Volumizing Shampoo & Conditioner $4.99 710 mL (White Nectarine & Coral Flower)
Infused with the beautiful scents of white nectarine and coral flower, this shampoo will give your hair an ultra boost in volume. Follow with the Volumizing Conditioner for an extra sensory experience.

Baléa Heat Protection Thermal Styling Serum $4.99 150 mL
Specially formulated for all types of hair, this styling serum will protect hair from intense heat damage from thermal styling tools. Spray on towel dried hair before applying heat or for maximum heat protection spray lightly onto sections of dry hair before using a thermal styling tool.

Baléa Body

Baléa Goat’s Milk Soap $4.99 150 g (Fresh Meadow or Fragrance Free)
For centuries, people have been using milk as a cleansing agent. Unlike cow’s milk, goat’s milk is naturally homogenized, offering the full moisturizing effect of everything nature puts into the milk. Therefore goat’s milk is extraordinarily gentle and tender even to the driest of skin. Baléa’s Goat’s Milk Soap will absorb natural enzymes, proteins, vitamins and minerals into the skin and increase moisture levels for healthy, beautiful skin.

Baléa Exfoliating Body Wash $4.99 400 mL (Mandarin)
With natural based moisturizers, this exfoliating body wash is the ultimate body wash for healthy, younger looking skin. Gently exfoliates dull, dry skin. While you lather, the micro encapsulated vitamin technology releases Vitamin E to your skin to help improve skin’s elasticity. For superior emollient and moisturizing benefits, this body wash is enriched with Aloe Vera and Mandarin extracts.

Baléa Invisible Antiperspirant Stick $3.79 45g (White Ginger & Nectarine, Moisturizing or Unscented)
Balea antiperspirant goes on clear and stays that way, so you don’t have to worry about visible marks on your clothing. Choose from the refreshing fragrance of White Ginger & Nectarine, Moisturizing, or Unscented (designed for sensitive skin).

Baléa Clinical Care Antiperspirant $8.99 75 mL
This clinical strength liquid antiperspirant can be used daily for extra effective protection from underarm perspiration. It is both hypoallergenic and dermatologist tested.

Baléa Kids

Baléa 2-in-1 Tear Free Shampoo $3.99 300 mL (Rainbow Sherbert)
Specifically formulated to provide improved conditioning for children’s hair, this 2-in-1 shampoo cleanses and conditions dry hair and split ends, leaving hair extra soft and manageable while being gentle on the eyes. Also great for detangling, this ph-balanced kid-friendly shampoo helps to prevent knots and fly-aways. And kids will love the fruity fragrance!

Baléa Shave

Baléa Moisturizing Shave Cream $5.49 150 mL
Designed for women, these sumptuous and moisturizing shave creams promote smooth and touchable skin all year long. Three dermatologist-tested formulas include Nectarine & Yogurt, enriched with nectarine and yogurt extracts, as well as Vitamin A & E and Sensitive (unscented) options.

Baléa Solara Triple Blade Razors $6.49 (Package of 4)
Smooth legs all year long! Pivoting triple-blade disposable razors feature built-in aloe and shea butter for a smooth and close shave every time

Baléa Face

Baléa Facial Cleansing Cloths $8.99 (Package of 30)
Oil and alcohol free, these gentle dual use cleansing cloths are equipped with exfoliating microbeads on one side, while the other side is super soft and perfect for removing make-up.

Baléa 3-in-1 Cleansing Cloths $8.49 (Package of 60)
Suitable for all skin types, these convenient 3-in-1 facial cleansing cloths are both dermatologist tested and ophthalmologist tested. Easy to use, require no rinsing and provide the skin with cleansing toning and moisturizing actions, these cloths can be used in the morning and evening to cleanse the face and remove all impurities.

Baléa Wax Strips for Face & Bikini $5.99 (Regular and Sensitive)
Designed for the delicate skin around the face and bikini area and dermatologist tested, these quick and easy wax strips ensure your skin stays smooth, soft and hair-free for up to four weeks. Post depilatory wipes moisturize the skin while removing any wax residue.

Baléa Lip Balm $2.99 (Marionberry & Honey, Cara Cara & Guava or Acai & Mango)
Soothe, protect and soften dry lips with this moisture-rich lip balm containing shea butter, cocoa butter and Vitamin E to moisturize and condition. Choose from three delicious flavours: Marionberry & Honey, Cara Cara & Guava or Acai & Mango.

Baléa Lip Balm SPF 30 $2.99 (Aloe & Vitamin E)
Moisturize and reinvigorate your dry chapped lips with this moisturizing lip balm that contains Aloe and Vitamin E and helps to protect against exposure to the sun, wind and cold. This lush PABA-free balm provides UVA & UVB broad spectrum SPF 30 protection.

There are hundreds of products to check-out! Kudos to Shopper’s for bringing-in this fabulous, affordable line.